marketing strategy meets poetry.

CONNECTING REAL PEOPLE WITH GOOD CAUSES, THROUGH MEANINGFUL MARKETING.

We think simply convincing someone to click “add to cart” sells short the power of words. Words transport us. They evoke memories. They inspire our deeper sense of purpose. They make us laugh and cry and question. They paint pictures, weave tapestries, and create realities in which we can either lose ourselves, or be truly found. 

Words can empower positive collective impact through individual actions. And when paired with a cause that matters, words change the world.

WHAT WE DO

Our focus is on creating meaningful, motivating messaging for your audiences. We do this through website copy, brand stories, and other marketing language to support both internal identity and external communications. 

Jargon aside — we can label it messaging, identity, brand guidelines, or a manifesto. Your project, your call. Ultimately, the file name doesn’t matter, as long as the story behind your brand is authentic and compelling.

We write to inspire real people to connect with good companies and causes.

“When I read through our new messaging, it felt like a summarization of all the thoughts and feelings we’ve had over the years put into eloquent verse. I felt empowered in our mission — like this is something I can get behind, this is something I am behind, and I’m excited for folks to read and see this...

Some of these phrases are pure poetry.”

— Beartooth GrouP, BRAND MESSAGING CLIENT

WHO WE WORK WITH

  • Creatives + Agencies

    For branding, websites, campaigns, and more, First Light Writing fits seamlessly into a marketing team. We can also work independently with clients, managing our own process and deliverables to complement a big-picture strategy. From naming to brainstorming campaign themes, brand strategies to bios, we help creatives do more of their best work.

  • Businesses + Organizations

    For companies and nonprofits seeking marketing clarity, we help develop internal identity by defining elements like your mission, vision, values, and brand promise. 

    We also provide messaging expertise for external communications, including website copy, one-pagers, brochures, headline text for social media and email, and other communications.

  • Solopreneurs + Personal Brands

    For solopreneurs looking to stand out and articulate their value, we specialize in helping you define and differentiate your brand, building an identity that sets you apart.

    We also craft compelling external communications – like website copy, sell sheets, social media captions, or email content – that resonate with your audience and highlight what makes you unique.

Meet the Team

  • With a decade under her belt as a creative copywriter, Lauren writes to inspire genuine connections between brands and the communities they serve. From website copy for neighborhood startups to multi-million-dollar fundraising campaigns, she goes beyond the data to make people feel understood. Lauren’s professional and personal experiences fuel her unique ability to create genuine and emotive language that resonates with a wide range of audiences. She’s a sincere listener, pragmatic optimist, and enthusiastic learner.

    Lauren finds levity, humility, and adventure exploring the endless backcountry of the Greater Yellowstone Ecosystem, both in community and solo.

  • Insightful and business-savvy, Logan is tenacious in his pursuit of clear messaging. With a background in finance, Logan excels at bringing complex ideas, data, and strategies to a place of engaging and inspired simplicity. He applies this focus to a wide range of clients — from publicly-traded financial firms to local microbreweries. His ability to create a full understanding of the big picture through thoughtful questions and experience-driven intuition make him an asset to marketing projects of any scope and focus.

    On weekends, find him floating Bear Trap Canyon, flyfishing for trout and the oft-unappreciated native whitefish, and following elk through the mountains and forests of the Greater Yellowstone Ecosystem.

WORK WITH US

LET’S TELL YOUR STORY, TO INSPIRE THEIRS.

We love supporting agencies, creatives, business owners, and organizations who believe their work can make the world a better place – and are ready to shout it from the mountaintops.

Reach out to us to chat about your project goals, get a custom quote, and learn more about our approach.

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